By Michael Farrell
Superman VS. Seinfeld 
This commercial uses famous figures, humor, and authenticity to grab the attention of its audience. If for the small chance someone did not recognize Jerry Seinfeld, from the hit T.V. series, “Seinfeld”, there is not a person on planet Earth or Krypton for that matter who would not know the “Man of Steel” him
self Superman. Using the story line from the comic they set the events in downtown Metropolis which is the home of Clark Kent, Superman’s alter ego. The style of automobile that was driving around and the attire of the employees and customers in the grocery store added to the realism of the commercial. The all famous golden globe with the words “Daily Planet” written across it gives credibility to the skit and what Superman adventure would be complete without Lois Lane, Clark Kent’s wife, having to be rescued.
But wait, something is different, Superman cannot help Lois this time, he is powerless, the Man of Tomorrow, who is faster than a speeding bullet, must rely on Jerry, an ordinary guy
, to save the day. One of the claims made in this commercial is that even though you may not be Superman you can still be a hero if you have an American Express card. Only a real Superman fan would have picked up on some of the settle things but everyone could appreciate the humor. Though Superman is idolized mostly by men the use of Lois’s character adds to the women’s’ demographic as well. What girl hasn’t once in her life pictured being rescued by Superman or for that matter what guy hasn’t fantasized about flying in to save a damsel in distress. The Superman character was originated in 1938 and though some changes have occurred throughout the years he has always stood for truth, justice, and the good of all mankind. With credit card companies already being held in a bad light with the public they thought it might be good idea to put that kind of American symbol in their advertisements.
Jerry’s character whose television show aired for ten years has a very large fan base with the over 30 age group so whoever Superman’s character did not appeal to Seinfeld’s did. Had a young child watched this ad without knowing anything about credit cards or American Express would have asked what Superman was doing on TV and inevitably been told that it was a commercial for a credit card. Putting that image in a child’s mind at such a young age is a good way to get a customer for life. The main selling feature of the ad is the humor aspect of it. Watching the cartoon character of Superman walking along side Jerry as if they were just a couple of guys hanging out is very funny. The spin move performed by Jerry in the grocery store also ads to the commercial’s humor. With the credit card industry being such a competitive market companies must find creative ways to push their product. Though Superman is a fictitious icon in American society his presence in this advertisement is very real and compelling.
self Superman. Using the story line from the comic they set the events in downtown Metropolis which is the home of Clark Kent, Superman’s alter ego. The style of automobile that was driving around and the attire of the employees and customers in the grocery store added to the realism of the commercial. The all famous golden globe with the words “Daily Planet” written across it gives credibility to the skit and what Superman adventure would be complete without Lois Lane, Clark Kent’s wife, having to be rescued.But wait, something is different, Superman cannot help Lois this time, he is powerless, the Man of Tomorrow, who is faster than a speeding bullet, must rely on Jerry, an ordinary guy
, to save the day. One of the claims made in this commercial is that even though you may not be Superman you can still be a hero if you have an American Express card. Only a real Superman fan would have picked up on some of the settle things but everyone could appreciate the humor. Though Superman is idolized mostly by men the use of Lois’s character adds to the women’s’ demographic as well. What girl hasn’t once in her life pictured being rescued by Superman or for that matter what guy hasn’t fantasized about flying in to save a damsel in distress. The Superman character was originated in 1938 and though some changes have occurred throughout the years he has always stood for truth, justice, and the good of all mankind. With credit card companies already being held in a bad light with the public they thought it might be good idea to put that kind of American symbol in their advertisements.Jerry’s character whose television show aired for ten years has a very large fan base with the over 30 age group so whoever Superman’s character did not appeal to Seinfeld’s did. Had a young child watched this ad without knowing anything about credit cards or American Express would have asked what Superman was doing on TV and inevitably been told that it was a commercial for a credit card. Putting that image in a child’s mind at such a young age is a good way to get a customer for life. The main selling feature of the ad is the humor aspect of it. Watching the cartoon character of Superman walking along side Jerry as if they were just a couple of guys hanging out is very funny. The spin move performed by Jerry in the grocery store also ads to the commercial’s humor. With the credit card industry being such a competitive market companies must find creative ways to push their product. Though Superman is a fictitious icon in American society his presence in this advertisement is very real and compelling.
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